Ask the category design experts. These thirty-minute category design/category creation advisory sessions are offered pro bono.

Category Design Office Hours 

Schedule your session now   ➠

You've read the book Play Bigger (co-authored by our partner, Kevin Maney) and want to apply category design at your company. If you have questions or face challenges and want some help, now you can ounce your issues off Category Design Advisor's partners.

We live category design every day and have advised hundreds of companies on their category journey. We're happy to dish out a little free advice.

We provide four category design office hour slots per week. They are booked on a first come, first served basis.

Potential topics: problem, solution (your category), different, the thing, universal truth, point of view (POV), blueprint, ecosystem, persona, mobilization, lightning strikes, and the category design/category creation process.

Schedule your session now   ➠